Website & Leaflet Design
Motion Poster & Advertisement
*please note, due to rendering issues on the video upload site the motion poster is quite jumpy in parts. It is not like this when the file is played through my device*
Book Cover Design
Copyright © 14/12/12 Hollie Amelia Design. All rights reserved.
I have always been fascinated by the art of magic since I was a child. I wanted to create a series of simplistic posters with magic as the theme. I kept to a limited greyscale palette (excluding the red on the card suit poster) to make sure the colours do not detract from the simple composition of each poster. Wanting some text on the posters, I thought that ‘It’s a kind of Magic’ was an appropriate strapline and it’s typeface and positioning is constant throughout the pieces. I used illustrator to create this piece of work.
Copyright © 20/08/12 Hollie Amelia Design. All rights reserved.
Freshwater Outdoor Cleaning Services approached me to rebrand their business. They wanted a new logo design along with newly designed stationary, fitting in with the brand. The brief they gave me was very open, just that the design has to reflect their business (Power washing, window cleaning etc). I am very pleased with my outcomes and I would say I have a real passion for branding.
The final logo design consists of the ‘F’ in the shape of a pressure washer and in the negative space between the ‘h’ and the ‘w’, a single teardrop appears. I wanted the colours to reflect the water theme and compliment each other. The typeface used I felt reflects the fluidity of water, especially the letter ‘a’. I feel the design is clear, clean and effective. It works on a range of scales, from put on a tshirt, to blown up on the side of a van.
Copyright © 25/11/12 Hollie Amelia Design. All rights reserved.
Year 2 - Typography Brief
The brief was set to create our own typeface. We were given a list of instances to choose from that we had to base our typeface on. The instance I chose was ”The Captain is a Storyteller” as it made me conjour up many exciting visuals.
I decided to firstly look at a range of different pirate images to help me get more inspired and by looking at shapes created in these images. It was after studying the shapes made from the sails on a pirate ship, i had my final idea in place. I wanted to create a typeface using these triangular elements. I also wanted the typeface to be a serif based so I decided to base the skeleton of my outcome on the typeface ‘Perpetua Titling’.
I also added a ‘cut out’ effect on the edge of the typeface to give it more of a warn, ripped map feel. Furthermore I decided to add script style lines comes from each letter to give it more of a flamboyant pirate feel and they also reflect the rope that the sails are connected to on the ship. One last detail I added was the dots & line pattern on each letter. This reflecting the rivets found on treasure chests.
Copyright © 3/11/12 Hollie Amelia Design. All rights reserved.
Year 1 - Packaging Project
The brief set was to create a piece of packaging for a ‘Creative’s tool kit’. The ‘tool kit’ consisted of 2 Fineliner pens and a HB pencil.
I decided for my outcome I would package the 2 pens and the pencil individually, then would make the individual ‘packages’ fit together to create a whole one. Therefore I created 3 triangular prism nets, each for the pens/pencil, so that they would slot together to form a bigger prism. I then decided to add a simple sleeve to wrap around the nets, to hold them together. The packaging was made from less than one piece of A3 paper, which I feel was an achievement because I believe that packaging being kept to a minimum is an important aspect to package design nowadays. I also added an interesting ink splat texture around the packaging to keep in with the creative feel. I decided not to use colour on this design as I feel it would detract from the simplicity and beauty of the texture and the piece itself.
Copyright © 14/12/11 Hollie Amelia Design. All rights reserved.